In business since 1935, Corder's Jewelry is one of the few independently-owned and family operated jewelry stores still running strong in Kentucky. Harold and his wife, Gerema credit the stores success to a combination of old-fashioned values, quality staff and leading-edge technology.

   Clients from eight counties shop Corder's almost every week for their handpicked selection and individualized service. But, Corder's also offers the advanced services that would otherwise draw customers away to larger companies, such as plating, laser-welding and computerized diamond analysis. Corder's screens all of its diamonds for artificial color-enhancement and synthetics using the latest technology from around the world.

   In addition to diamonds, the 3400-square-foot store stocks a vast selection of colored gemstones, with lesser-known varieties well represented. Three jewelers, including Harold, are on staff to help you create your original design.

   Harold, who grew up in the business his dad started 72 years ago, knows jewelry inside and out and has continued to update his knowledge of gemology. He and his wife handpick the jewelry in the store to serve the middle-to-upper classes in this eight county area. His criterion is simple: "You want to look at it and say, 'wow'," he says, referring to both the quality and the originality of the design.

   The store has been at its present location for forty years and has just undergone a floor-to-ceiling remodeling. Come by and see what is showing today at Corder's Jewelry.

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